Impact Colors, Inc. will launch its Chromagix prismatic pigments, which react to the movement and intensity of light and change depending on the angle of the viewer.
The products can be applied to chameleon-like hair coloring products, for instance, or fragrant powders for brides that impart a “sparkling veil of light-catching color” wherever applied. The pigments could also be used in hair sprays and gels with a clear base, or creams and lotions with opaque bases for a “surprise” color effect.
The range includes iridescent Diamond Variables, interference Kaleidoscope Colors, twin-effect Gemini Colors. The ingredients can be applied at levels between 1% to 3%.