The Misleading Beauty Befores and Afters That Even the Pros Miss

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.
Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.
Carla Nichiata at Adobe Stock

Recently, Global Cosmetic Industry asked authors Ecclefield and VanZetta of Validated Claim Support, an FDA-registered clinical testing lab, to discuss why all before/after imagery isn’t created equal, and what makes some systems/techniques less appropriate than others. Here, the experts shares their insights into the intentional and unintentional ways in which befores and afters can mislead the viewer.

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