Beauty Packaging Trends: Fragrance, Personal Care & More

The wide range of packaging launches introduced in beauty each year requires monthly updates of the latest innovations.
The wide range of packaging launches introduced in beauty each year requires monthly updates of the latest innovations.
AdobeStock by By fotofabrika

Each month, Global Cosmetic Industry rounds up the latest cosmetic packaging launches and news, offering an overview of key trends shaping the market. This month’s edition covers standout deco, a polyoxymethylene-free pump and a pump designed for a refillable experience.

Premium Label & Packaging Solutions Honored with Silver Award

Vault Tanning BronzerVault Tanning BronzerPremium Label & Packaging Solutions (PLPS)Premium Label & Packaging Solutions (PLPS) was awarded Silver at the 44th Annual Package of the Year Awards in the Health & Beauty/Personal Care category. The winning package was produced with Devoted Creations for its Vault Tanning Bronzer.

The design team at Devoted Creations drew inspiration from the product’s name and its benefits, aiming "to unlock the darkest color possible."

This concept was brought to life by mimicking a bank vault, featuring silver tones and 3D embellishments replicating a door and lock.

PLPS produced a multi-dimensional silver shrink sleeve that fits the uniquely shaped container and closure. 

The sleeve exemplifies 2024’s “pattern” packaging trend by using a herringbone and repeat pyramid pattern that tricks the eye into perceiving texture where none exists. This effect was achieved by strategically applying silver cold foil alongside black, white, and silver inks, per the brand.

Leslie Gurland, VP of sales and marketing at PLPS, says, "The designers at Devoted Creations are some of the best we’ve had the pleasure of working with. We love being challenged by their out-of-the-box, intricate label and shrink sleeve designs, and we have won numerous industry awards for our work with them.”

Guerlain Taps Aptar Pumps for L'Art & La Matière

Guerlain has partnered with Aptar Beauty to incorporate the supplier’s Sensea fragrance pump and GSA pump into the brand’s L’Art et la Matière collection.

Sensea Fragrance Pump

Sensea Fragrance Pump from Guerlain's L’Art et la Matière collectionSensea Fragrance Pump from Guerlain's L’Art et la Matière collectionGuerlainThe technology used to create the Sensea pump is manufactured and assembled in France and delivers several key benefits:

    • The Sensea pump boasts a smooth, gentle actuation, ensuring a fine, even mist dispersed at a 60-degree angle.
    • All Sensea pumps in the collection are screw-on for easy reloading, promoting sustainability.
    • The pumps and collars feature a sophisticated gold anodized finish, complemented by Guerlain's double G monogram engraved on the actuator.
    • L'Art & La Matière fragrances offer in-store refills, while the travel spray allows for convenient home refills.

    GSA Pump: Enhancing Personal Care Products

    Aptar Beauty's GSA dispensing pump elevates the collection's hand and body lotions and soaps. This pump, crafted in Italy, includes several features:

      • Robust technology ensures smooth, high-performance operation, per the brand.
      • A metal-free pathway safeguards the integrity of the product's formula.
      • The screw-on design with a twist-to-lock mechanism facilitates easy refilling
      • The gold anodized collar aligns perfectly with the collection's luxurious aesthetic.

      Sleek, Sustainable Aluminum Cosmetic Packaging

      Harmony Luxe Trimline Lipstick

      Harmony Luxe Trimline LipstickHarmony Luxe Trimline LipstickHCP PackagingMonomaterial aluminum packaging is becoming increasingly popular in the beauty industry for its sustainability, durability and premium aesthetic. HCP’s Harmony Luxe Trimline Lipstick exemplifies this trend, offering a fast-to-market stock solution with an 11 mm cup and guided mechanism, ideal for soft formulas that blend sheer color with nourishing ingredients.

      As eco-friendly solutions gain priority, aluminum's infinitely recyclable nature makes it an attractive choice. Its use as a single material streamlines its recycling potential, reduces contamination and improves material recovery efficiency, per HCP.

      Beyond sustainability, aluminum provides exceptional durability, ensuring that beauty products remain protected and pristine, delivering a high-end experience from first use to last.

      Aluminum's versatility in design adds to the appeal of the 'Harmony Luxe Trimline Lipstick.' It can be anodised in various finishes and colors, with intricate designs achieved through techniques like laser etching, embossing and double-anodising. 

      The cool, metallic feel of aluminum conveys luxury and quality, enhancing brand perception and consumer engagement in a market where aesthetics are paramount.

      Aluminum-Clad Mascara Packaging

      Aluminum-Clad Mascara PackagingAluminum-Clad Mascara PackagingHCP PackagingThe Fantasy Eyes collection showcases HCP's aluminum-clad mascara packaging portfolio, each item paired with either a fiber or precision-molded brush that allows consumers to craft a popular beauty look for lashes or brows.

      The cool touch of aluminum-clad mascara packaging can offer brands an elegant yet durable cosmetic packaging solution, HCP argues, exuding a sense of refined sophistication.

      This material provides a strong protective casing but also an ultra-modern, high-end aesthetic that resonates with the discerning consumer. With the option to add weight, the substantial feel of the pack in the hand is a subtle yet powerful reminder of the quality and care invested in the product, per HCP.

      Beyond its luxurious appeal, aluminum offers endless possibilities for decoration and customization. Whether it's through sleek embossing, intricate patterns, or a polished mirror finish, aluminum-clad mascara packaging can transform an everyday beauty ritual.

      Refillable Packaging

      Rouge Experience Refillable Lipstick

      Lisa Eldridge’s Rouge Experience Refillable LipstickLisa Eldridge’s Rouge Experience Refillable LipstickHCP PackagingLisa Eldridge’s Rouge Experience Refillable Lipstick from HCP Packaging features a 100% aluminum monomaterial refillable mechanism, a first in the beauty industry, crafted to be recyclable without disassembly while reducing plastic usage. 

      The sleek outer case, inspired by vintage makeup artistry, is made from fluted zamak and finished with Lisa Eldridge’s gold tone through e-coating technology. The refill system allows consumers to replace or swap shades with ease while contributing to a circular economy. 

      Designed and manufactured in HCP’s facility, this pack combines aesthetics with functionality.

      Lancôme Selects a POM-Free Refillable Pump

      Lancome's Centifolia Rose from the haute-parfumerie collection, featuring the Innune Refill Pump from Aptar Beauty.Lancome's Centifolia Rose from the haute-parfumerie collection, featuring the Innune Refill Pump from Aptar Beauty.Lancôme and Aptar BeautyLancôme selected the HDS Innune Refill pump from Aptar Beauty for its first haute-parfumerie collection, including Centifolia Rose, which was created at the brand’s Domaine de la Rose property in Grasse, France.

      The Inune pump uses Aptar’s High Definition Spray (HDS) actuator technology to ensure that every facet of each fragrance is released to its fullest potential. HDS Inune Refill is a light spray that delivers a wide and fine diffusion. With each actuation, a 70 mcl dose is released.

      The POM-free pump has no metal contact with the fragrance, which is designed to safeguard the fragrances’ olfactory identity. 

      With Absolue Les Parfums, Lancôme has officially made the switch to developing a refillable fragrance product. HDS Inune is provided with an SNI 15 screw neck to allow easy refilling. 

      Yaël Letrosne, responsable de comptes senior, Aptar Beauty EMEA, says, “We are seeing a rise in niche fragrance collections from luxury brands, using the same packaging solution for a variety of scents. Each brand has its own unique requirements and Lancôme’s is particularly exacting, both in terms of aesthetics and technology. Our partnership with Lancôme has resulted in a high-performing dispensing solution that seamlessly fits in with the range’s look.”

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