American Shaving Brand Enters India

In collaboration with Indian health care company Smart Nutrition, iconic American shaving cream brand Barbasol has launched its products for Indian men. According to a statement by Smart Nutrition, Barbasol is a globally sought after product, and, with Indian men becoming more conscious about grooming, the brand will meet the latent need in the Indian market. Currently, the shaving cream market in India is dominated by Gillette, and Smart Nutrition aims to earn market share by offering unique products from Barbasol.