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CIBS: Cannuka Discusses Cannabis Beauty

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  • Stephen Letourneau spoke at the CIBS February luncheon about building Cannuka, a lifestyle cannabis brand targeted toward the "canna curious," luxury wellness consumer.
  • From left: CIBS president Judy Vincenty, Sherry Taha, senior director of operations and logistics, Cannuka, and Stephen Letourneau, chief brand officer Cannuka.

Stephen Letourneau of Green Light Acquisitions spoke at the CIBS monthly luncheon, which was sponsored by FusionPKG Beauty Lab, at the Metropolitan Club in midtown Manhattan. His presentation focused on the ideation, creation and development of brand ethos, product development and leading the strategy surrounding the launch and growth of individual product lines.

Related: Cannuka Becomes Ulta’s First CBD Brand

Aside from merchandising for brands like RH, J Crew and Kate Spade, his background in human resources and operations gives him the ability to connect and lead the right people for the growth of the brand, while maintaining an intimate knowledge of supply chain logistics to hit these targets on time.

Excited for the opportunity to take this passion across multiple categories and build the first legitimate cannabis lifestyle brand with product lines acutely focused on the “canna curious” discerning, luxury wellness consumer, Letourneau discussed the development of the Cannuka brand, which is a CBD + manuka honey skin care product.

Related: Invitation: CBD, Hemp & Cannabis for Premium Brands