Pandemic Packaging Trends: Specialty Effects and Finishes Continue to Shine


Although 2020 events have impacted supply chains and slowed the growth of sustainable packaging, the importance of specialty finishes continue to rise. Many beauty brands opt for new foil techniques and innovative varnish textures as a way to keep costs down, while still achieving a high-end look. 

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes including tactile, glitter, holographic, metallics and more. The company uses a number of printing techniques in all categories including labels, shrink sleevesflexible packaging and package prototyping. They are one of the only printers in the United States that offers metallic inks for digital printing. New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Click for a sample kit.


The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsi­bility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry and governed by its editorial policy.

More in Packaging