GPI Beauty's R4 Industrial USA division is set to open a 76,000-square-foot flexible tube manufacturing facility in Las Vegas on July 15, 2025. The site's key features support brands amid international trade policy uncertainty.
Notably, the site will serve as a U.S. Customs Free Trade Zone (FTZ), which allows the company to operate without paying taxes and duties until "goods are commercially released or re-exported," per the company.
- Deep dive: Beauty Prepares for 2025’s Business Climate
This gives the organization more control over logistics (duty-free storage, consolidation of shipments, etc.) and financial planning (tariff deferral), the company says.
Furthermore, by streamlining the customs process, R4 Industrial USA can reportedly speed up the delivery of finished products.
The Vegas site's FTZ status supports its activities as a fourth-party logistics (4PL) hub, allowing R4 Industrial USA to help manage clients' supply chains as a strategic partner.
The result is optimal lead times and flexible production runs, in addition to eco-friendly benefits boosted by a short, localized supply chain.
The facility can produce as much as 100 million units annually, with capabilities including multi-layer extrusion, automated capping, silk screening and offset printing.
“This facility represents a groundbreaking evolution in North American packaging production,” said Robert Tognetti, CEO of R4 Industrial USA. “With our unique combination of speed, cost efficiency and sustainability, we are enabling brands to innovate while significantly reducing their operational impact.”
