G.Pivaudran x Chanel
Le Volume De Chanel mascaras now feature G.Pivaudran-developed packaging comprising recycled aluminum.
The mascara packs comprise 10-20% PCR contnent, depending on the model décor.
G.Pivaudran collaborated on the project with aluminum specialist Constellium since 2018, overcoming technical challenges such as issues with deep stamping and maintenance of a smooth or brushed decor.
The companies also worked to ensure maintenance of aesthetics following anodization and sought to ensure stability of raw material featuring recycled content.
The updated packs can be found in the Volume, Volume Revolution and Volume Stretch products.
Chanel Parfums Beauté will reportedly be collaborating with the supplier on further projects throughout 2024.
“We would like to thank Chanel who has allowed us to support it in a strategy which so befits out own image, and which we will continue," said Marc Pivaudran, CEO of G.Pivaudran.