Wake up your senses with Pebble, Lumson’s glass jar that recalls a rough stone
Tickling the senses, and we are not just talking about smell and sight but also touch, is a crucial aspect in the cosmetics world. The creation of a sensorial tactile expression transcends the norms of traditional packaging and stimulates new sensations to enrich the consumer’s experience, thus giving new opportunities to brands.
According to Widemagazine, “the choice of tactile solutions allows designers to convey the material characteristics of surfaces and even modify the perceptual quality of packaging. Lacquering, embossing, debossing, screen-printing effects all can engage the consumer in a pleasant sensory experience, where touch is the privileged sense, widening the horizons to different possibilities on packaging”.
A perfect example is offered by Lumson with PEBBLE: the glass jar of the Romantica collection takes on a new identity, leading back to the world of nature. Indeed, Pebble embodies the irreplaceable value of physical touch in a world where digital interactions are the norm.
“The search for a solution not only aesthetic and functional but also sensorial is an experience that consumers do appreciate and will continue to appreciate in an increasingly digital age, due to their nostalgia for simplicity and connection with nature and affections. Such designs evoke positive and genuine emotions. The future is likely to see a continuous exploration of designs inspired by nature, with a growing attention to sustainability and innovation.” explains Arianna Manenti, Creative Designer at Lumson.
A SENSORY EXPERIENCE TO BOTH SEE AND TOUCH
By playing with different decoration techniques for tactile and textural effects inspired by the natural world, Lumson invites you to enter a new aesthetic and sensorial dimension, where packaging totally merges with nature and nature is a valuable source of inspiration. A sensory experience to both see and touch. Through an external lacquering step combined with a second semitransparent one that lends the tactile effect, Lumson reproduces the natural texture on the PEBBLE glass jar and recreates the same feeling as touching a rough stone. The solidity of the shape, the lack of sharp edges and smooth borders give the jar a welcoming and tempting appeal.
“Not only is Pebble an attractive packaging, but it is also a sensory experience, specifically a tactile one. Its surface and its shape remind us of a pebble and invite us to touch it, thus also creating an emotional connection between the product and the consumer, giving an additional “sensory pleasure” in daily beauty rituals. Moreover, with its refined simplicity, this glass jar provides the image of accessible luxury, achieving a balance between elegance and naturalness.” concludes the Lumson Creative Designer.
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