Brand ambassadors not only bring awareness to beauty brands, but they give a first hand account on using a product.
Mielle recently named NCAA athlete and LSU basketball star, Angel Reese, its ambassador.
Sol de Janeiro also partnered with actress and model, Barbie Ferreira, for its "Where Will They Take You" global perfume mist campaign.
In last week's poll we asked, do you think it's important for a brand to have ambassadors? 43% of our readers said yes and 57% of our readers said no.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.