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Wetting Rewritten for Textured Hair Care

Woman with voluminous curly dark hair adorned with green leaves, wearing gold hoop earrings and floral off-shoulder top against turquoise background
Ashland

Ashland

New easy-hance wetting agent designed for textured hair delivers superior and perceivable benefits across wet and dry phases. Enabling faster, more efficient wetting, improved detangling, fiber alignment, and overall product performance in both leave on and rinse off applications while reducing water usage and time for textured hair care routines.

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