Search Global Cosmetic Industry: Page 35

677 Results

Section: Packaging

The Power of Retail Displays

Beauty brands should work with retail display companies to help promote their products and engage customers at a shopper level.

Lipstick_m

Packaging Lessons From the One-handed World

In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.

Form, Function or Fun?

What to keep in mind when designing packaging for each generation of consumer.

Making Sustainability More Economically Viable

Corporate environmental responsibility and profitability can go hand in hand, and this relationship can be majorly influenced by packaging decisions.

The test-and-trial experience is still integral to beauty retail.

A New Era of the Test-and-Trial Experience

Beauty brick-and-mortar retailers need to get creative in an age of contactless experiences.

Standing Out in the Crowd

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?

Case Studies: Giving Brand Packaging a Face-lift

As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.

Leading by Example: A Q&A on Sustainable Packaging Trends

Paperboard company PaperWorks’ corporate sustainability director Kyla Fisher discusses innovative materials and processes driving the paperboard packaging market.

Left to right, Olivier Gillotin, Vice President Perfumer, Givaudan; Kathy Widmer, Executive Vice President and CMO, Elizabeth Arden; Carlotta Jacobson, President, Cosmetic Executive Women; and Ron Rolleston, Executive Vice President, Creative & New Business Development, Elizabeth Arden, at CEW’s Formula for Success panel presentation.

CEW Presents Formula For Success

Givaudan and Elizabeth Arden execs discuss keys to creating a top selling fragrance.

A Different Face for Different Seasons

Innovative packaging for each season keeps beauty brands fresh.

Smart Packaging for Smart Brands

Technological evolutions in packaging practices and materials are making for packs that helps brands and consumers.

Adobe Stock 1205981273

Cosmetic and Personal Care Packaging Trends Summer 2025

Luxury packaging in beauty and fragrance is continuing to evolve, with companies striving to create more advanced features to catch the attention of consumers.

The Sustainability Case for Pouches

More beauty brands may want to consider pouches as packaging options, as they offer sustainability opportunities, more marketing options, unique shelf exposure and more.

The End Justifies the Means

Meeting consumer demand for a greener secondary fragrance package requires involving the entire supply chain in a commitment toward sustainability.

The Somewhat Mysterious and Altogether Ambiguous Art of Selecting the “Right Color”

The differences in perception and response to color are important when it comes to branding and differentiation, and using color well can contribute to or reinforce the values of a brand.

Marketing Matters: Packaging and the Brand Experience—New Frontiers

Meeting new expectations inherent in the green trend, in concert with maintaining elegant and sophisticated packaging across beauty and personal care categories, will change the landscape of the brand experience and the relationship that marketers have with their customers.

Airless Packaging Brings Form, Function

The inherent benefits of airless packaging and evolving designs are strong influences on consumer perception of a product.

Anson adds, “Another growing trend is the use of vibrant colors and bold photo quality designs, exemplified by our latest launches with Maui Vera and their sun care range. Our patented IML tube technology allows eye-catching graphics that span the entire tube, from shoulder to crimp, transforming a simple tube into a vibrant work of art.”

5 Top Cosmetic Packaging Trends: Insider Insights

We recently surveyed experts in cosmetics packaging to surface the latest trends, which include 3D deco printing, airless glass, body care, single-dose sampling options and more.

Page 35 of 38