Search Global Cosmetic Industry

run_main425

Suppliers: Moving at the Speed of “Indie”

Suppliers and manufacturers are evolving to deliver services for nimble indie beauty brands.

Packaging as an Extension of Product Formulating

Early in the product development process is the time to think of how a beauty product’s ingredients and packaging need to work together for the best outcome.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

JAMason

Optimizing Green Packaging

The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.

First Impressions

Innovation in cosmetic sample packaging allows marketers to convey the benefits, attributes and value of a product brand to the consumer.