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Type: Article

Section: Consumers & Markets

DevaCurl Gets Back to Curly Roots with Texas Event

Celebrate the joys of curly hair at DevaCurl's 2014 Curls Night Out celebration.

Purchasing Behavior of Women with Curls, Coils and Waves

TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.

Brazil's Salon Hair Care Market Lagging

Brazil's beauty boom doesn't translate to professional hair care product sales; channel, however, suited to demographic, social and economic profile, and should offer opportunities to those who innovate.

Translating Trends for Hair Care Product Development

Learn how demographics and cultural trends act as key influencers in the development of products for the hair care marketplace.

The Imperative Relevance of Ethnic Hair Care

Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

Consumer-driven Change

Maintaining and creating a presence in a consumer-driven market.

Booming Brazil

Brazil is continuing to make its case as a powerhouse for the beauty industry, with new trends, ingredients and ideas continuing to filter through.

Men's Hair Care

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Hair Care's Growth

Euromonitor International notes that the competitive nature of the hair-care sector has forced brand managers to seek out rapid growth over a shorter period...

Happier Days for Hair Care?

Growth of more than 4% indicates that manufacturers’ attempts at revival of the mature hair care sector are working. Euromonitor International looks at the key trends throughout the past year and recommends future strategies for eking out the category’s potential.

The Parallel Worlds of Hair Care

Developed and emerging markets are currently consuming hair care products in two very diverse, distinct ways—one trading down and the other trading up.

Hair Care: A Push/Pull Market

Though it remains the personal care industry’s second largest market, hair care is struggling against the challenges of market maturity while seeking footholds in emerging regions. Potential is being created, however, as products are tailored to increasingly specific needs.

A New Style for Hair Care

For hair care brands, increased presence in the emerging markets, development in areas of innovation, and acquisitions that help to increase sales and margins are key strategies to earning a share of a global market that’s returning to moderate growth.

Unwash is bringing the co-washing hair care trend to Ulta Beauty, creating a new mainstream opportunity.

Turning Hair Care On Its Head

How can brands innovate when the old rules no longer apply?

Paradigm Shift for India’s Hair Care

The growing purchasing power of India’s consumers, combined with trend and product awareness, have created a burgeoning market for hair care products.

The Uniqueness of Emerging Markets

When developing beauty and personal care products for emerging global regions, several formulation considerations need to be part of the equation.

Scent Sleuth: Fragrance Trends in Hair Care

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

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