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Section: Consumers & Markets

DevaCurl Gets Back to Curly Roots with Texas Event

Celebrate the joys of curly hair at DevaCurl's 2014 Curls Night Out celebration.

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Bevel Expands into Hair, Skin and Body Care for Men of Color

The brand has launched nine new products meant to prep and protect hair, beards and skin of black men with curly and coarse hair.

Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.

Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures

Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.

Purchasing Behavior of Women with Curls, Coils and Waves

TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.

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12 Trends in Beauty — e.l.f. Cosmetics, #ShiseidoUltimune, Tarte Creaseless Concealer w/59% Skin Care Kick ...

Each week, C&T uncovers trends in cosmetic-related searches and hashtags. Trending now: APSE Cosméticos curly hair care, e.l.f. Cosmetics, Tarte Creaselss Concealer plus skin care, Shiseido's Ultimune serum, pink matcha, perimenopause pills, and more.

Spending Habits of Hair Care Consumers Examined

TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.

Spate reports that sprays are experiencing the largest search growth within the sunscreen category.

Spate: US Consumer Trends in SPF, Lip Care and Hair Styling

Spate reports that consumers are looking for SPF hybrid sprays that can be incorporated with makeup and knotless braids are gaining steam.

Consumers are continuing to focus on ingredient education in skin care.

Spate: US Consumer Trends in Body Makeup, Hairstyling and Ingredients

Consumers are bringing back retro hairstyles and there is a strong wave of interest for body foundation.

Per Spate, the nail category continues to grow, and the nail art segment is driving the category, with 5M average monthly searches, a growth of 26.6% since last year.

Spate: US Consumer Trends in Hair and Scalp Treatments, Nail Art and Deodorant

Spate reports that U.S. consumers are looking for hair bonding oil, expanding their interest in nail art and exploring probiotic deodorant.

Hair extension produces a high search volume relative to other hairstyles.

Spate: US Consumer Trends in Hairstyling, Blush and Pheromone Perfume

Liquid blush is growing within a highly competitive market, hair extensions are dominating the hairstyling segment and pheromone perfume is an emerging fragrance trend.

Natural Hair Trend Among African-American Women Having Impact

New research from Mintel show the relaxer segment of hair care is down, while others—such as shampoo and conditioner and styling agents—are up.

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Symrise Launches New Programs to Boost Hair Care

Symrise presented two approaches to hair care: the KeraSym family of active hair care ingredients and Beauty+ Multi-Ethnic hair care program. The launch was at in-cosmetics 2016 in Saõ Paulo, Brazil, where the company's Global Hair Care Center will be located.

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Got Curls? Check Out Sephora’s “It’s a Curl Thing”

Online campaign helps curly-haired consumers easily find products that work well for them.

Spate is reporting a growing trend this year in U.S. consumers for inner eyeliner, tattoo numbing cream and heatless curls.

Spate: U.S. Trends for Inner Eyeliner, Tattoo Cream and Heatless Curls

Spate is reporting a growing trend this year in U.S. consumers for inner eyeliner, tattoo numbing cream and heatless curls.

Brazil's Salon Hair Care Market Lagging

Brazil's beauty boom doesn't translate to professional hair care product sales; channel, however, suited to demographic, social and economic profile, and should offer opportunities to those who innovate.

Translating Trends for Hair Care Product Development

Learn how demographics and cultural trends act as key influencers in the development of products for the hair care marketplace.

The Imperative Relevance of Ethnic Hair Care

Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.

The index weights Instagram followers, hashtags and engagement rate, as well as monthly organic traffic, to arrive at its rankings.

2022's Top Beauty Brands, Retailers and Sustainability Leaders: Cosmetify's Index

Florence by Mills was 2022's hottest new beauty brand.

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