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Type: Article

Section: Retail

Christo Rehabs Hair

Internationally known stylist, Christo, the Global Artistic Director of Curlisto Systems, recognized for his care and treatment of all types of hair, as well as the “psychohairapy” seminars...

Finding Your Niche in Salon Hair Care

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

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6 Ways to Position a Hair Care Brand to Connect with Salons

Winning the hearts of professionals for insider consumer access.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Specific Needs Drive Technology

By catering to the latest demands of both stylists and consumers, and considering the unique role of products on a salon’s shelves, brands are afforded a powerful opportunity to build consumer loyalty.

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Hair Care Lacks Luster

According to Euromonitor International’s latest data, hair care—despite sales of $53 billion and status as the second-highest ranked cosmetics and toiletries category in 2006—is succumbing to the challenges of maturity; challenges that include high penetration, private label pressure and discounting...

ThermaFuse CEO Van Stamey

A New Slant Salon Hair Care

HeatSmart Complex may be in each of its products for heat-styled hair, but from technology and package design to point-of-purchase marketing and a new business model, a different way of looking at the industry and all kinds of smarts have gone into building the ThermaFuse brand.

Anti-aging Hair Care Q&A With Kline

In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.

A Woman on the Inside: Collaborating with Bloggers and Vloggers

Balancing the fine line of promotion and credibility.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Personalities and Research: Today’s Professional Hair Care Brands

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Case Study: Leveraging Social Referrals for Hair-raising Results

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

Profile: Hair to Stay—The Story of a Relaunch

Collecting authentic Pink Floyd records may help some music fans slip into sentimentality, but what would happen if the band suddenly reunited and began recording new songs? The analogy is similar to what has the beauty world buzzing this spring. Eugene Zeffren profile...

That Which Was Once Taboo: Shifts in Hair Care Retail

The days when one channel strategies for hair care products are over as consumers expect salon and professional brands at mass outlets.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

Getting the Most from Your Sampling Subscription Partnership

With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.

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