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Section: Consumers & Markets
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How Millennial Men are Influencing the Fragrance Market
The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.
Feb 21st, 2017
A Note on Fragrance, A Feminine Point of View
A focus on rose, love, life and gold carry feminine fine fragrance trends.
May 23rd, 2012
NPD Highlights Focuses on US Prestige Men’s Fragrance
The southern region of the U.S. is helping boost prestige men’s fragrance growth lately.
Jun 19th, 2014
Men in India Seeking Fragrance to Promote Themselves
As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.
Aug 19th, 2014
Libre by Yves Saint Laurent (lavender, orange blossom and musk notes) was the most loved perfume advert with a ratio of 1 like for every 81 views.
The Top Ten Most Popular Fragrance Advertisements
Some of the most loved fragrance adverts of all time include Libre by Yves Saint Laurent and Toy Boy by Moschino, per a report by OnBuy.
Jan 3rd, 2022
Fragrance Luring Beauty Seekers to New Products
Fragrance is becoming an added benefit in cross-category beauty products, and fragrance products themselves are offering additional benefits as well, reports Mintel.
Aug 11th, 2014
Slowed Consumer Spending Affects French Fragrance Market
Although it is the second-largest segment in France's beauty market, according to Canadean, fragrance is looking to see a serious slowdown in the country as consumers look to save.
Aug 1st, 2013
According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.
Kline Outlines Trends Driving Holiday Fragrance Sales
From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.
Dec 13th, 2022
Scent Sleuth: Fragrance Trends in Hair Care
Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.
Aug 6th, 2008
Higher in-store prices and consumers' desire for luxury and high-concentration fragrances are driving the category toward a strong holiday 2022 season; photo by Yaroslav Shuraev at Pexels.
Why 2022 Prestige Fragrance Sales Are Up 4%
During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.
Dec 16th, 2022
Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance
Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.
Jun 15th, 2009
Lithuania Launches National Fragrance
To help promote the country around the world, Lithuania has released a national perfume developed by French perfumer Galimard.
Jan 21st, 2011
Study Shows Scents, Not Celebrity, Drive Fragrance Consumption
According to a study by Total Beauty Media Group, surveyed women said they are most swayed by scent strips and in-store trials when shopping for a fine fragrance.
Dec 15th, 2011
The New Fragrance Mecca: Africa/Middle East
Multinational fragrance manufacturers and retailers are increasing their presence in one of the fastest-growing regions in the world for fragrances. Africa and the Middle East are set to drive growth in the world market.
Oct 3rd, 2008
Fragrance Market Overall Looks for Growth from 2013
According to Kline and Company, new launches and increased global market penetration are set to help fragrance grow to new heights.
Dec 30th, 2013
Fragrance Gains in 2006
According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market.
Aug 7th, 2008
Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.
US Prestige Fragrance Sales Projections for Valentine's Day 2023
In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.
Feb 8th, 2023
Tru Fragrance Celebrates Chicago Garden Project with New Scent
Tru Blooms Fountain of Roses is the second fragrance created from Tru Fragrance's Tru Blooms garden initiative with the city of Chicago.
Sep 30th, 2013
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