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Type: Article
Section: Brands & Products > News
Using Content Marketing to Show Product Evidence
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Feb 4th, 2013
The Power of Product Sampling
Giving away free samples of products can actually be more beneficial than discounting.
Oct 27th, 2014
Profile: Filling a Spa Niche
After more than 16 years of working in medical spas, registered nurse and educator Pamela Hill saw a gap in the skin care industry.
Aug 6th, 2008
CEW Announces Winners for Annual Beauty Awards
The award program's 17th year highlights winners in categories of cosmetics, sun care, skin care, hair care and more, and this year marks interesting engagement in social media for the program.
Jun 3rd, 2011
Looking to the Future of Skin Care
Supplement one of two to 'Skin Care Thinks Small to Deliver Big'...
Aug 5th, 2008
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Is CBD Beauty the Most Important Trend of the Next Decade?
Global Cosmetic Industry spoke with Jay Lucas, managing partner of LB Equity, about the areas of opportunity for CBD-based beauty products, questions surrounding current product offerings and what to keep an eye on for the future.
Mar 7th, 2019
Euromonitor Defines "New Beauty Power" at 2013 in-cosmetics
With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.
Apr 25th, 2013
2010 CEW Beauty Awards
CEW Celebrates Beauty’s Finest
CEW members vote for "best of" from a submission base of 513 products; indie brand Living Proof big winner with Indie Brand Award and two prestige hair care awards.
May 26th, 2010
cocokind’s products are all priced below $25 dollars, including its new resurfacing sleeping mask ($22).
“Everyone Wants a Clean Story”: cocokind’s Skin Care Mission
Clean beauty brand leader Priscilla Tsai is leveraging her background in finance and a clean beauty mission to grow her brand on a national scale, while giving back to female entrepreneurs.
Nov 21st, 2019
Overcoming Social Media's Steep Learning Curve
Delivering strong social content that reinforces core beauty brand strategies and messages.
May 4th, 2015
Claims and Promises
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.
Nov 29th, 2011
in-cosmetics Asia makes an exciting return to Bangkok with an action-packed programme that unearths the latest trends and formulation techniques to ensure visitors stay ahead of the competition.
in-cosmetics Asia provides innovation and inspiration
Event (October 29-31, 2013, BITEC, Bangkok, Thailand) makes an exciting return to Bangkok with an action-packed programme that unearths the latest trends and formulation techniques to ensure visitors stay ahead of the competition.
Jul 22nd, 2013
The Spirit of the Brand
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.
Aug 28th, 2008
The Spirit of the Brand
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.
Aug 7th, 2008
To Derm or Not to Derm?
Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.
May 4th, 2010
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Dr. Pimple Popper Squeezes Viral Marketing Into Esthetics
Although she is better known as Dr. Pimple Popper, Sandra Lee, M.D., uses her skills as a dermatologist to share videos on social media of blackhead extractions and cyst removals to market and build her brand. Read more for an exclusive interview with the "pimple popper" herself.
Aug 22nd, 2017
The Pros of Private Label
There are benefits to working with a manufacturer and creating your own brand.
Aug 3rd, 2010
Putting the O in SEO
Optimize your online sales through search engines, social media and more.
Feb 2nd, 2010
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