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Section: Brands & Products > News

Fragrance Is Beauty

The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.

Rethinking Fragrance: Part I

How the industry can reinvigorate the fragrance market in an already-cluttered landscape.

Understanding Fragrance in Personal Care

The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.

Scent Sleuth: The Fragrance Dilemma

The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.

Celebrating Fragrance Excellence for Brand Success

The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.

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Fragrance Connection Through Online Interaction

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

Sustainable Amazonian Cosmetic and Fragrance Materials

Leveraging biodiversity, sustainable sourcing and modern processing technology to create new fragrance and and cosmetic actives.

A Sensory Journey: Fragrance in Branding

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.

Making a Fragrance Connection Through Color

Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.

The Tilleul fragrance from Parfums d’Orsay Paris’ Intemporelle range is the company’s best seller.

Telling the Story of Luxury Fragrance

As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.

Creating Customer-Centric Fragrance Market Epiphanies

Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...

Scent Sleuth: Fragrance Trends in Hair Care

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

The Math on Celebrity Fragrance: Do They Still Add Up?

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

Bell, Mintel Focus on Top Fragrance Trends to Look for in Beauty

At its 2013 Fragrance Workshop, Bell Flavors & Fragrances discussed a range of topics affecting fragrance in the beauty industry, as well as looked fragrance in candles and olfactive descriptions.

Everyone’s a Critic: Are Fragrance Bloggers and Critics Good for the Industry?

A look at fragrance bloggers and critics explores issues that are relevant to every brand, marketer and company striving to understand and embrace consumers who actively build, own and share their product experiences.

Six Opportunities for Fragrance in 2010

P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.

The Case for Fragrance Family Loyalty

New research uncovers a clear method for connecting consumers to the scents they will love.

Performance of Fragrance Impinges On More Than Scent

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

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