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Type: Article

Section: Brands & Products > Devices/Tech

CES 2024 unveiled the future as the industry steps into a new era of technological marvels. In the beauty and cosmetics space specifically, self-tech plays a significant role in driving innovation and transforming the way people approach skin care, makeup, grooming and shopping.

Beauty Tech Highlights from CES 2024

While many have become accustomed to the convenience of two-dimensional shopping from the comfort of their homes, the emergence of 3D virtual shopping at CES introduces an entirely new dimension to the consumer web.

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

New systems are designed to track the identity and authenticity of natural ingredients, finished products, and more.

Beauty’s Next-Level Traceability

Beauty traceability efforts, aided by tech, are advancing quickly.

As with the wider economy, beauty innovation seems poised to accelerate with new AI-powered tools that allow users to chat with a virtual consultant, reverse engineer products, build new products to a wide array of regulatory, sustainability and retailer requirements, anticipate consumer liking based on reviews of existing similar products, and much more.

AI is Already Reshaping Beauty

From product development to rapid ingredient discovery and accurate skin analysis, artificial intelligence has arrived.

Sequential learning can train AI systems on relatively tiny beauty formula data sets.

The Beauty of AI is Speed

Artificial intelligence is accelerating beauty innovation behind the scenes.

According to Euromonitor International’s Voice of Consumer, Beauty Survey 2023, Chinese beauty consumers embrace beauty devices at a higher rate than the global average. Electric facial toners, for example, were used at home by almost 17% of Chinese beauty consumers—up from 13% in 2020.

Lessons from China’s Beauty Tech Market

Overall market competition will gradually shift from marketing and price competition to product innovation and scientific validation.

Iqonic.AI’s new AI-based hair analysis platform allows hair salons, brands and retailers to offer assessments of common concerns such as hair loss or hair density.

3 Perspectives on Beauty x AI

From personalization to demand planning to product development, artificial intelligence is suddenly everywhere.

New AR technology from Shiseido is designed to teach consumers how to best apply skin care.

Can Machines Teach Beauty Routines? (Tech Tracker Report)

From improving hair care product discovery to optimizing skin care routines, emerging platforms are solving consumers' challenges in the digital age.

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

Influencer speaking to phone with ring light.

These Are the Top 15 TikTok Shops in Beauty

Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.

About 56% of beauty and personal care industry professionals expect 2024 performance to improve slightly from 2023, while 46% expect 2028 performance to improve greatly from 2023.

The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More

Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.

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