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Section: Brands & Products > Fragrance/Home

The Demands of Natural Product Claims on Fragrance

As natural claims and positioning grow to meet the rise in consumer demand, questions arise regarding the use of natural and synthetic fragrance in beauty products.

Fragrancing with Intent

Fragrance is an intimate communicator. Whether it’s the heady aroma of tropical flowers or a subtle abstraction, fragrances are evocative and powerful triggers. Perfumers have plumbed the depths of aromatic expression throughout the ages, and contemporary perfumers continue to experiment with both personal fragrances and home fragrances.

Ingredients With Global Flair

Ingredients with a global edge offer brands the opportunity to build a marketing story or brand identity that resonates with consumers around the globe.

Launches at in-cosmetics 2013, New Research and Production, and More Beauty Ingredient News and Launches for Late April 2013

Catch up on the new launches from in-cosmetics 2013 in Paris, including new beauty ingredients from Croda, BASF, Dow, Evonik, Clariant and many, many more.

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Special Report: The State of Beauty, 2018

There is no one beauty consumer, said Nielsen’s Jordan Rost. The market, he added, represents a complex and diverse mix of needs and wants, all of it led by emotions.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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