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'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
Woman holding Cymbiotika liposomal supplement packets in teal, cream, and purple packaging
Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika
In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.
Mar 13th, 2026