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Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Skin Care
Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty
The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.
Ingestibles/Supplements
Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika
In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.
News
Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability
Cosmoprof Worldwide Bologna 2026 brought together
3,104 exhibitors from 68 countries representing more than 10,000 brands.
Consumers & Markets
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
Skin Care
Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.