Search Global Cosmetic Industry

Beauty Product Claims & the NAD: Why Substantiation Matters

Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Skinification and wellness are dominating the skin care and body care ingredient spaces, while sustainability continues to define packaging for beauty.

INSIDER INSIGHTS: Bath & Body Care & Skin Care Ingredients + Packaging Launches

This month we highlight what is trending in these spaces as the industry continues to evolve.

Purple liquid skincare product being applied to cheek with dropper applicator

The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation

A call to action to restructure product development and communication pipelines around verified performance, educational clarity and experiential depth.

Woman wearing glasses and light blue shirt standing on a tree-lined street

Asia’s Beauty Blueprint: 10 Innovation Trends

From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.

Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.

Validating Believable Beauty Claims

Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.

Smiling woman in mint green ribbed top sitting on couch, reaching toward camera

2026 Beauty Preview: from Neuro Skin Aging to Cautious Shoppers

Specialists in ingredients, packaging, marketing and more speak out on what's ahead for the industry.