Search Global Cosmetic Industry

4 Results
Type: Article
Section: Consumers & Markets
Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
Beauty Product Claims & the NAD: Why Substantiation Matters
Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
Jun 23rd, 2023
Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.
Validating Believable Beauty Claims
Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.
Aug 1st, 2022
A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.
Pro-aging: Gen Alpha to Boomers
Every age cohort of consumer is seeking something slightly different from anti-aging skin care.
Apr 1st, 2024
'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
Page 1 of 1