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Event Coverage
Mineral Makeup Launch in New York
Lauren Sheahan
, CEO and founder of
LaurEss Mineral Makeup
, launched her new line of mineral products at New York’s Paper Moon Café...
Launches & Claims
Read the Label: SVR Laboratoires Sensifine Crème
This hydrating gel-cream is specially developed to help soothe and comfort allergic and hypersensitive skin. This column will review the ingredient listing for claims substantiation and functionality.
Skin Care
With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon
Two recent brand launches turn up the heat on the competition in responsible skin care.
Launches & Claims
Read the Label: Drunk Elephant Beste No. 9 Jelly Cleanser
This innovative jelly formula removes all traces of makeup, excess oil, pollution and any other grime from the day. Katerina Steventon, Ph.D., reviews the ingredient label for claims substantiation and functionality.
Consumers & Markets
Beyond Personal Grooming: Spongeables Expands into Pet Care
By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.
News
Finding Your Niche in Salon Hair Care
Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.
