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Section: Ingredients > Fragrance

The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.

Touchland Launches Fragrance Collection

The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.

Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.

Tru Fragrance Acquires Lake & Skye

Tru Fragrance first made a minority investment in Lake & Skye in 2018.

“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said Ice Spice.

Revlon Signs Global Fragrance Licensing Deal with Musician Ice Spice

Ice Spice will partner with Revlon’s experts to develop a bespoke fragrance line, expected to release in 2026.

Plant-Based Fragrance Oils are well suited for use in clean beauty, personal care, soap making and home fragrancing applications where cost-effective fragrance is required without the use of synthetic components.

Praan Naturals Launches Range of Plant-Based Fragrance Oils

Plant-Based Fragrance Oils are well suited for use in clean beauty, personal care, soap making and home fragrancing applications where cost-effective fragrance is required without the use of synthetic components.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

The Estée Lauder Companies first invested in Exuud in the second half of 2024.

Estée Lauder Companies Partners with Exuud on Technology Platform for Fragrance Innovation

The exclusive agreement will allow the Estée Lauder Companies to build upon Exuud's patented fragrance delivery system.

The technology reportedly 'reveals the exact smell of an ingredient while preserving its integrity,' according to an official announcement. The process can therefore add new dimensions to the perfumer's palette with natural, pure scent extracts.

L’Oréal x Cosmo International Collaborate on Air-extracted Botanicals for Fine Fragrance

To kick off the collaboration, the companies will reveal a new tuberose floral extract for a fine fragrance to be launched in 2024.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

The possible suit, which targets 'restraint' in trade of fragrance ingredients dating back to January 1, 2012, is related to March 2023 investigative action in the EU.

[Updated] New Class Action Suit Targets Fragrance Industry

The suit is led by Crimson Candle Supplies, based in Longview, Texas, though the class may add other plaintiffs.

According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.

Fragrance Has Immense Momentum Going into 2025: New Data

Taken together, NielsenIQ notes 2024 trended "above historical sales levels."

Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License

Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.

'Whenever asked for a piece of advice on how to navigate the personal care market, I have always recommended that people shop fragrance-free,' said Gregg Renfrew, founder and CEO of Beautycounter.

Beautycounter's Clean Eau De Parfum Targets the 'Fragrance Loophole'

The brand argues that consumers should have greater visibility into the materials they put on their bodies.

'WPC is renowned as a premier global stage for showcasing innovation and creativity in the industry,' said Daniela Knoop, senior global marketing manager, aroma molecules division. 'Also, it serves as a vital platform for fostering valuable relationships.'

Symrise Debuts Neomagnolan, Frostwood and Ambronova Fragrance Ingredients at the World Perfumery Congress

Its new Neomagnolan material represents a brighter, more transparent evolution of its classic Magnolan ingredient.

Beautiful Brunette Applying Lotion To Decollete

Brenntag Expands Networks for Lactive, Glycasol, Glypure Skin/Hair Actives; UV Filters; and Fragrance

By leveraging exclusive partnerships, cutting-edge technology and global distribution expertise, Brenntag aims to empower formulators to create next-generation products that align with market trends and consumer demands.

Man Applying Fragrance Brown Jacket Glasses Adobe Stock 184550098

[updated] How Fragrance and Body Lotion Disarm OH Radicals Caused by the Human Oxidation Field

A new study in Science Advances examines how the natural human oxidation field can affect chemical exposures indoors – and how fragrances and personal care products such as body lotions alter these dynamics.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

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