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Section: Ingredients > Sun Care

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12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

From Silab’s Longevicell, which harnesses the rejuvenating power of myrtle leaves to target cellular mechanisms for longevity, to Evolved By Nature's Activated Silk KDF-β peptide, designed to combat modern environmental stressors, these advancements are setting new standards in skin care ingredients.

Revolutionizing Skin Care: Innovative Ingredients Transforming Anti-Aging and Skin Health

Exploring the science, benefits, and sustainability behind these advanced ingredients, offering a closer look at how they address key skin concerns like aging, oxidative stress, and damage repair.

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

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