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Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
Beauty Product Claims & the NAD: Why Substantiation Matters
Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
Jun 23rd, 2023
'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.
**The Future of Beauty: How Longevity is Shaping Innovation**
How R&D, product innovation and marketing teams can tap into the red-hot longevity market.
Jan 13th, 2025
Fragrance sector growth has been seemingly unstoppable recently; but that's just one story we're keeping an eye on for 2025.
2025 Beauty Radar: the Stories That Will Matter This Year
Plus: We welcome a new associate managing editor.
Jan 6th, 2025
Skinification and wellness are dominating the skin care and body care ingredient spaces, while sustainability continues to define packaging for beauty.
INSIDER INSIGHTS: Bath & Body Care & Skin Care Ingredients + Packaging Launches
This month we highlight what is trending in these spaces as the industry continues to evolve.
Jan 3rd, 2024
Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
Nov 18th, 2024
Body skin care is booming, defying softness in other categories.
Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.
Feb 16th, 2025
Purple liquid skincare product being applied to cheek with dropper applicator
The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation
A call to action to restructure product development and communication pipelines around verified performance, educational clarity and experiential depth.
Jun 29th, 2026
Woman wearing glasses and light blue shirt standing on a tree-lined street
Asia’s Beauty Blueprint: 10 Innovation Trends
From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.
Sep 3rd, 2026
Ingredient stories and discoveries still dominate the consumer search for that ‘next great’ product because ingredients are still the star of the show.
Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation
Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.
Apr 2nd, 2025
Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.
Validating Believable Beauty Claims
Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.
Aug 1st, 2022
Smiling woman in mint green ribbed top sitting on couch, reaching toward camera
2026 Beauty Preview: from Neuro Skin Aging to Cautious Shoppers
Specialists in ingredients, packaging, marketing and more speak out on what's ahead for the industry.
Nov 3rd, 2025