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Section: Ingredients > Ingestibles

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

Beauty Accelerate will tap into emerging ingredients and claims, with a focus on efficacy and substantiation.

💧Beauty Ingredients & Claims in the Spotlight: Experts Speak Out🧪

Validated Claim Support will be on hand to assist brands in making their marketing claims stick. The clinical research company helps to back marketing claims through scientific data collection and custom tailored studies.

'All participants had a physical count of their hair by a blinded clinician at baseline, 12 and 24 weeks, and the results were also confirmed with blinded photo-grading,' says Jay Small, a trichologist and cofounder of Arey. 'There was a statistical significance between active and placebo groups at both the 12 and 24 week mark.'

Arey's 'The System' Cuts Gray Hair Growth and Boosts Repigmentation by Combatting Canities: New Clinicals

"Vitamin and mineral deficiency, along with oxidative stress from factors like sun and chemical exposure, contribute to hair losing pigment and turning gray," says Jay Small, a trichologist and cofounder of Arey.

With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.

DMAE Skin Care: Consumers' Top Questions, Preferred Formats & Trending Brands

With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

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