Search Global Cosmetic Industry

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ChatGPT: The New Beauty Guru?

New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.

Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership

Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.

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The Top Sites ChatGPT is Using for Beauty Recommendations

Reddit dominates as editorial and retail sites shape AI visibility. But that's not the whole story.

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Ulta Leans Into Google’s AI Checkout As Sephora Bets on ChatGPT Discovery

Retailers are racing to secure presence at the point of intent.

CARA AI from The Good Face Project allows beauty pros to converse with a narrowly trained generative AI interface, thereby accelerating the development process and quickly addressing questions and concerns.

A ChatGPT for Beauty? The Good Face Project Has One.

A new consultative AI-powered tool can reportedly help brands optimize or even reverse-engineer formulations in seconds.

Beauty Retail Heats Up: Sephora Expands Into the 'Intelligent Channel' of ChatGPT as Ulta Beauty Launches in TikTok Shop

Sephora shoppers can prompt specific beauty needs—such as "help me find a foundation for dry skin."

CeraVe foaming facial cleanser and moisturizing cream products on blue gradient background

L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery

Months after teaming with Nvidia to reinvent formulation science, L'Oréal is now embedding OpenAI across consumer discovery, advertising, content creation and biological research—signaling an industry-wide shift toward AI-native beauty.

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What is AI Recommending this Holiday Season + Expert Advice on Leveraging AI Algorithms

According to a report by Tank, U.K. shoppers are getting ready to splurge £91 billion this Christmas, per Retail Times, and artificial intelligence, like ChatGPT, is becoming shoppers' number one digital helper.

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How Brands Can Navigate Beauty AI with a Human Touch

The AI Beauty landscape is ripe with potential, and brands are using personalization to give it a human touch.

'At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,' said Jane Lauder, EVP, enterprise marketing, and chief data officer, The Estée Lauder Companies.

The Estée Lauder Companies x Microsoft Corp. Tap Generative AI to Respond to Emerging Trends & Boost Speed to Market

Generative AI tools will be used to assist product development teams to tap into emerging product and ingredient trends to launch to market faster.

Pixel art illustration of a magenta lipstick with metallic silver tube and black base

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

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The New Beauty Shelf Is AI. Is Your Brand Showing Up?

Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.

“The digitization of the human senses of vision and hearing have led to incredibly impactful leaps in technology that enrich our lives, from better healthcare to photography to digital music,” says Alex Wiltschko, Ph.D., of Osmo. “We’re excited to play a part in unlocking the potential for olfaction to change the world in fields like flavor [and] fragrance, medical diagnostics, agriculture and beyond.”

Fragrance’s Future: Tech Meets Sustainability

From AI-generated fragrances to decarbonized ingredient palettes, the industry is evolving into a new phase.

Coty Gets a High-Tech Glow Up with OpenAI Partnership

The OpenAI collaboration builds on Coty’s rapidly expanding internal AI momentum, including a global upskilling program aimed at embedding AI fluency across functions.

Generative AI, particularly ChatGPT, can deliver unprecedented speed and breadth of analyses to unearth holistic views of consumer sentiment.

Spate Launches Generative AI-powered Trend Reporting

The report unearths a wide array of insights, including a decline in search activity around luxury beauty products.

Beauty influencer showcasing skincare products including cleansers, essences, and moisturizers with morning routine recommendations

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

"[H]undreds of highly relevant creators can create repeated, specific associations around a product across TikTok, Instagram, YouTube and search-indexed content."

Woman in white bathrobe with under-eye patches checking phone against brick wall

Ingredients Are the New SEO: How AI and TikTok Are Rewriting the Rules of Skin Care

Generative AI technologies, with their remarkable capabilities for data analysis, content synthesis and editorial design, are revolutionizing the industry.

Beauty’s Generative AI Marketing Revolution

While AI possesses advanced technical knowledge, it can never fully replicate the power of human imagination; here’s how brands can get the best of both worlds.