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Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.
Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game
“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."
May 5th, 2025
From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.
Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀
From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.
Mar 4th, 2025
Ulta Beauty Teams Up with Rokt to Enhance the Shopping Experience for the 2024 Holiday Season.
Ulta Beauty x Rokt Partner on Non-endemic Advertising
Ulta Beauty teams up with Rokt, a leader in global ecommerce technology to implement new advertising strategies amid the 2024 holiday season.
Oct 29th, 2024
From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.
Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]
Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.
Sep 5th, 2024
Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.
The Misleading Beauty Befores and Afters That Even the Pros Miss
There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.
May 6th, 2025
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