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Section: Brands & Products > Business Services

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Category Shake-Up: C&T Allēs Spotlight Acne, Compromised Skin and Scalp Care Innovations in 2026

The new categories aim to better recognize targeted solutions addressing specific consumer needs such as skin conditions, post-procedural care and scalp health.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Ba25 Lucree Editorial

Lorne Lucree Joins Beauty Accelerate 2025 Lineup to Take on Beauty's Innovation Slump

Lorne Lucree, founder of Quiet Coyote, is bringing his experience in combining strong brand marketing acumen, creativity, constant curiosity to the BA2025 conference with his session: Innovation that Screams.

Helen of Troy to Acquire Olive & June, Extending its Reach Beyond Hair Care

Helen of Troy has acquired Olive & June, a popular nail care brand, for $240 million. The acquisition is expected to boost Helen of Troy's financial performance and strengthen its position in the beauty and personal care market beyond hair care.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

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