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In the Year 2013: What Beauty Experts See for the Future

By: Ada Polla
Posted: November 15, 2012
Fireworks

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“The beauty industry continues to introduce diverse and innovative concepts seasonally. Off the runways, we see bright colors, bold brows and the ever-growing nail category for 2013. For me, these trends are important as they continue to drive modernization and dictate growth. For our members, that means they expect information and knowledge on where our industry is headed in order for their portion of success to continue to grow.”
—Pamela Jo Busiek, president and CEO, ICMAD

“For 2013, I believe that the therapeutic benefits of skin care and facial treatments will begin to be more understood. In the past 10 years, we have seen millions of Americans exploring massage and bodywork to help them manage chronic physical conditions, decrease pain and stress, and increase flexibility and quality of life. Spa modalities like massage and bodywork have moved out of the luxury category and into the ‘needed’ category as more folks take control of their own health and overall wellness. In the coming years, the industry will see more consumers seeking out skin care services for therapeutic reasons, not just to pamper themselves.“
—CG Funk, vice president of industry relations and product development, Massage Envy and Spa

In the salon industry, I expect to see a significant increased demand for and acceptance of hair extensions. This year will see extensions crossover from the 20-somethings to women in their thirties and older who want more—and thicker—hair. We will start to see hair extensions aimed more toward volume than length.”
—Edwin Neill, CEO, Neill Corporation

“I think, a significant trend in the beauty industry will be products that provide spa, salon and in-office results in-store at a mass retail level with comparable results. The average consumer is becoming much more educated in her knowledge of ingredients and what she are looking for, so the market will adapt to give them more efficacious products in store at a mass retail value.”
—Alexandra Gonzalez Repetto, beauty assistant, Real Simple

“For 2013, slowing down to take care of our self and our loved ones will be a major trend. The values of the slow food movement will influence all aspects of our lives, especially how we approach our beauty, health and wellness. In terms of color, people will gravitate towards calming shades. Although we will see more common shades of pinks and neutrals, there will be surprising pastel-like hues in blue and green that people will find soothing and relaxing for spring.”
—Shel Pink, founder and CEO, SpaRitual

“I'm expecting natural BB creams (or CC creams) and more products that multitask and combine aspects of skin care and makeup to be a significant trend in 2013.”
—Melisse Gelula, co-founder, Well+Good

A special thanks to everyone who took time out of their busy schedules to share their 2013 expectations for this article.