Bath & Body

Fresh off a $4 million funding round, co-founder and CEO Kathy Widmer and co-founder and CCO Barry Bruno say they believe the category is undergoing a structural transformation.

The Body Care Boom Is Just Beginning, Say Dewsy's Founders

Body care is finally catching up to facial skin care—and the founders behind Dewsy explain why this shift is permanent.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

July/August 2026

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July/August 2026

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AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment

A sampling of 5,000 Reddit posts and nearly 700K comments found that consumers are prioritizing unique scents/distinctive olfactory experiences. Often, this gives an advantage to indie brands, which are often freer to push the envelope with novel notes and combinations.

Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

Cleo is manufactured in the United States and supports 28-400 and 33-400 neck finishes, with a 2.125-inch diameter, crab claw seal and a 0.375-inch orifice.

Flip, Squeeze, Done: Aptar Debuts Lidless Closures Built for One-Handed Precision

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

By combining fMRI data with consumer testing and market insights, the system reportedly enables brands to directly link formulation choices—such as texture or scent—to how a product is perceived, experienced and ultimately valued.

Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

Research and industry experience consistently show that fragrance strongly influences how consumers understand texture, quality and even product efficacy.

Fragrance Moves Upstream as a Key Formulation Strategy

A preview of the strategies and innovations coming to in-cosmetics Global 2026 in Paris.

Each circuit in the U.S. federal court system has its own version of the infringement test, but in essence, they all look at similar factors: (1) the strength of the plaintiff’s trademark or trade dress, (2) the similarity of the goods, (3) the similarity of the marks or designs, (4) evidence of any actual confusion, (5) the similarity of marketing channels, (6) the sophistication of the purchasers or the level of care they likely use, (7) the defendant’s intent, and (8) the likelihood of expansion of the product lines.

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

“Social Media has tremendously broken down the stigma of tattoos and even helped elevate them to art,' says Chi Quan Do, supervising chemist at Renu Labs LLC.

Face-Grade Body Care, Sculpting Actives and Next-Gen Ingredients: What’s Driving Performance in 2026

Across body care, the trend is clear: consumers now demand face-grade efficacy, ethical sourcing and inclusivity.

The body care category is undergoing a massive transformation, moving far beyond basic hydration to embrace high-performance actives and sophisticated sensoriality.

[LAST CHANCE] Body Care Trends: Shaping What’s Next

Identify the specific raw materials that drive claims, improve skin feel and deliver measurable results.

Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront

Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.

Dermatological Beauty accelerated into double-digit growth in Q4, supported by sell-in/sell-out normalization.

L’Oréal’s Back: Inside the Beauty Giant's 2025 Rebound

The results mark another year of outperformance versus the global beauty market, with CEO Nicolas Hieronimus citing innovation acceleration, AI deployment and operational efficiency as key drivers.

Strategically, 2025 marked a decisive shift toward higher-growth beauty and personal care spaces, particularly with the acquisition of Dr. Squatch for €1.24 billion, expanding natural personal care in North America.

Unilever’s Beauty & Personal Care: Premium Growth, Science-Driven Innovation, Resilient Margins

In a slowing global market, Unilever’s beauty and personal care divisions are delivering competitive USG, positive volume, and resilient margins.

Wizard Wellness' Walmart Launch Marks Mass Market Leap for Microbiome-Driven Allergy Care

Doctor- and allergist-recommended, the system targets long-term allergy wellness while supporting broader benefits including improved sleep, mood and energy.

Moisturizers, serums and lip care led, anchored by hydration, nourishment, and brightening claims—proof that skin health remains a daily ritual, not a trend cycle.

Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.