Bath & Body

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AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment

A sampling of 5,000 Reddit posts and nearly 700K comments found that consumers are prioritizing unique scents/distinctive olfactory experiences. Often, this gives an advantage to indie brands, which are often freer to push the envelope with novel notes and combinations.

Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

Take control of your secondary packaging. Match your brand aesthetic.

Packaging speaks volumes about a brand’s ethos, quality and commitment to sustainability. Having the NEENAH® Folding Board sample book in hand helps bridge the gap between a creative vision and real-world production.

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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

By combining fMRI data with consumer testing and market insights, the system reportedly enables brands to directly link formulation choices—such as texture or scent—to how a product is perceived, experienced and ultimately valued.

Can Sensory Neuroscience Rewire Cosmetic Product Development

Today is your last day to secure tickets to the 2026 Alles!

Final Call: Allē Awards Guest List Closes Friday, May 8

Research and industry experience consistently show that fragrance strongly influences how consumers understand texture, quality and even product efficacy.

Fragrance Moves Upstream as a Key Formulation Strategy

A preview of the strategies and innovations coming to in-cosmetics Global 2026 in Paris.

Each circuit in the U.S. federal court system has its own version of the infringement test, but in essence, they all look at similar factors: (1) the strength of the plaintiff’s trademark or trade dress, (2) the similarity of the goods, (3) the similarity of the marks or designs, (4) evidence of any actual confusion, (5) the similarity of marketing channels, (6) the sophistication of the purchasers or the level of care they likely use, (7) the defendant’s intent, and (8) the likelihood of expansion of the product lines.

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

“Social Media has tremendously broken down the stigma of tattoos and even helped elevate them to art,' says Chi Quan Do, supervising chemist at Renu Labs LLC.

Face-Grade Body Care, Sculpting Actives and Next-Gen Ingredients: What’s Driving Performance in 2026

Across body care, the trend is clear: consumers now demand face-grade efficacy, ethical sourcing and inclusivity.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront

Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.

Dermatological Beauty accelerated into double-digit growth in Q4, supported by sell-in/sell-out normalization.

L’Oréal’s Back: Inside the Beauty Giant's 2025 Rebound

The results mark another year of outperformance versus the global beauty market, with CEO Nicolas Hieronimus citing innovation acceleration, AI deployment and operational efficiency as key drivers.

Strategically, 2025 marked a decisive shift toward higher-growth beauty and personal care spaces, particularly with the acquisition of Dr. Squatch for €1.24 billion, expanding natural personal care in North America.

Unilever’s Beauty & Personal Care: Premium Growth, Science-Driven Innovation, Resilient Margins

In a slowing global market, Unilever’s beauty and personal care divisions are delivering competitive USG, positive volume, and resilient margins.

Wizard Wellness' Walmart Launch Marks Mass Market Leap for Microbiome-Driven Allergy Care

Doctor- and allergist-recommended, the system targets long-term allergy wellness while supporting broader benefits including improved sleep, mood and energy.

Moisturizers, serums and lip care led, anchored by hydration, nourishment, and brightening claims—proof that skin health remains a daily ritual, not a trend cycle.

Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

'As body care becomes more result-oriented, our approach centers on what we call 'treatment menus'—curated regimens designed around specific concerns like dryness, crepiness, dullness, KP, and uneven tone,' says Molly Kennedy, VP of Marketing at Maesa. 'This gives consumers a clear roadmap to navigate the products.'

Maesa Doubles Down on “Face-Grade for Body” with Ontu—and Target is the Launchpad (Exec Q&A)

For Maesa, Ontu signals more than a category expansion: it’s a play at reframing body care as serious skin care—and doing it at scale through a mass retailer increasingly fluent in prestige sensibilities.

With the Milano Cortina 2026 Winter Olympics approaching, Gillette Venus recently announced partnerships with U.S. figure skaters Alysa Liu, Isabeau Levito and Starr Andrews, extending its long-standing “ritual” positioning into cold-weather performance conditions.

Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.

ViscoPure improves texture and sensory properties, producing smooth, non-stringy and transparent gels that meet current minimalist aesthetic trends.

Minimalist, Natural, Mighty: ViscoPure Reinvents Gel Texture

ViscoPure improves texture and sensory properties, producing smooth, non-stringy and transparent gels that meet current minimalist aesthetic trends.