Amorepacific's Cushion Sells More Than 100 Million Units

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Amorepacific's cushion technology has evolved over the last eight years.

Amorepacific is celebrating 10 years of K-beauty innovation by announcing that its cushion technology has surpassed the 100 million unit sales mark. The company sold 33 million units in 2015, alone.

The cushion compact format allowed for the easy application of hybrid formulas of foundation, sunscreen and skin care.

Amorepacific's Cushion Lab (C-Lab) has continued to evolve the technology through four stages:

  • IOPE Air Cushion (2008)
  • Cell-trap Technology for low-viscosity fluid (2010)
  • Cushion diversification for various textures and functions
  • Ultra-fine Dispersion and 3D Sponge for the even-release of formulas containing ingredients such as ginseng and green tea

According to the company, the "3D Sponge has a three-dimensional structure and consistently releases the same amount of cushion formula until the very last drop, making an even layer that adheres to the skin. Ultra-fine Dispersion technology refines the particle size in the Cushion formula by more than 30% to provide an even more weightless and natural-looking coverage."

“Amorepacific is set to spearhead the global Cushion market through unwavering commitment to technology innovation and R&D efforts," said  Kyungho Choi, head of C-Lab. “We are looking forward to the future of cushion technologies that would bring life-changing innovations to women around the world."


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