gci

Current Issue cover

SPONSORED BRANDED CONTENT

Need a brand facelift? Berlin Packaging offers design services

Berlin Packaging
Close
Fill out my online form.
This content is sponsored by:
Thank you. Your request has been submitted.
Fill out my online form.

Berlin Packaging has deep experience in the beauty and personal care markets, providing brand owners with stock and custom packaging solutions and design services to help them stand out on the shelf and succeed in the marketplace.

We understand the nuances and dynamics of each category—skin and body care, hair care, cosmetics, fragrances, oral care, hand sanitizers and more. Regardless of a company’s size, positioning, or packaging needs, Berlin Packaging delivers turnkey services from concept through commercialization, and we do it on-time and within budget.

We offer a wide range of in-stock containers, closures, and dispensers, including:

  • Bottles
  • Single and Double Wall Jars
  • Cosmetic Jars
  • Tubes
  • Tins
  • Deodorant Sticks and Bottles
  • Smooth Sided Closures
  • Disc Top and Snap Top Closures
  • Fine Mist Sprayers
  • Foamer Bottles and Pumps
  • Lotion Pumps
  • Airless Pumps
  • Rollerball Bottles

Branding and Design

Berlin Packaging’s in-house design agency, Studio One Eleven, provides world-class package and brand design services at no charge in exchange for packaging supply agreements. Our expertise ranges from brand strategy and structural design to graphics and sustainable packaging options.

Studio One Eleven has helped many beauty and personal care brands create eye-popping packaging that enhance profits. Here’s an example of their creativity and innovation.

When Pravana received feedback from salon stylists that the packaging for its Pure Light lightening products was too cumbersome, the hair care brand worked with Studio One Eleven to find a solution that improved the user experience and revolutionized the category.  

Traditional hair color powders come in large, bulky tubs that can be hard to store and even harder to handle. The tubs usually include a scoop which can get buried at the bottom, creating an unpleasant, wasteful mess.

The Studio’s design team conceived a new, unique package with simplified pour-and-measure dispensing that saves both time and space. The new bottle is slender and easier to grip than a bulky tub. It’s topped with a one-of-a-kind cap with built-in funnel for an accurate, mess-free pour. A second overcap acts as a dosing cup, allowing for quick one-step measuring. To provide options that appeal to all stylists, the bottle’s opening is wide enough to accommodate a scoop.

In addition to branding and design, Berlin Packaging offers multiple services that include global sourcing, quality control, supply chain management, warehousing and inventory, decorating and labeling, financing and management consulting.

As the world’s largest Hybrid Packaging Supplier, Berlin Packaging brings together the best elements of manufacturing, distribution and income-boosting services to grow companies’ bottom lines by helping them to increase revenues, decrease expenses and/or improve productivity.

Trends in Personal Care Packaging

Berlin Packaging has identified four major factors—sustainability, refill and reuse, personalization and healthy & hygienic—that are shaping packaging design in beauty and personal care in 2021. To learn more, please fill out the form to receive our free report on Trends in Personal Care Packaging.

Disclaimer:

The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry. and governed by its editorial policy.