Both established and up-and-coming beauty brands want to launch new, unique, on-trend products quickly to stay aligned with consumer demand. However, in the age of supply chain disruptions and complex product innovation, many struggle to succeed. Fortunately, there are brand development solutions within reach.
A challenging innovation climate
Tom Flatley, global brand manager, Univar Solutions, explains that brands want to stand out in the market by using distinctive technologies. Yet lead times for key materials and components have expanded due to macroeconomic conditions related to the pandemic and other supply chain disruptions.
In addition, brands rarely have the infrastructure, visibility, or in-house expertise to manage the increasing intricacies presented by today’s marketplace. Suppliers are rarely able to fill the gap, leaving companies to rely heavily on contract manufacturers, which may sometimes keep brands in the dark.
In response to this resource shortfall, Univar Solutions has launched Brands Concierge, a development service that can take all size clients from concept to formulation launch. Drawing on its beauty and personal care ingredient portfolio, formulation and technical proficiency, market expertise, and supply chain logistics capabilities, Univar Solutions provides tailored solutions for brands developing any personal care application.
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