Olaplex has partnered with ShoppingGives, an e-commerce platform pairing brands and nonprofits. The brand has integrated ShoppingGives' donations in its online store, benefitting six nonprofits focused on empowering women.
When they add products to their shopping cart, customers can select which group they'd like a portion of their purchase revenue to support. ShoppingGives will automatically divert a dollar from each sale to make the donation.
Previously: CEO Q&A: Olaplex No 9 Bond Protector Nourishing Hair Serum
Beneficiaries include:
- Women for Women International
- Girls Who Code
- Step Up, Girls Inc.
- Black Girls CODE
- She's the First
ShoppingGives reportedly more than quadrupled the number of retail transactions with donations attached in 2021.
"We're proud to bring Olaplex into the giving economy to enable their charitable giving efforts," said Ronny Sage, CEO, and founder of ShoppingGives. "Their commitment to uplifting women is on full display with their launch giving campaign, and we're excited to partner with them to help move the needle on other timely causes in the future."
"While it's our goal at Olaplex to be a brand that delivers products that benefit hair from the inside out with our breakthrough scientifically proven bond-building technology, it's also important to us to empower and uplift others," said JuE Wong, CEO of Olaplex. "This Women's History Month, we're excited to partner with ShoppingGives to back the efforts of a curated group of charities that support women and girls around the world."
