Le-Vel has announced Sharif Sayed will be added to its executive team as the new brand and e-commerce performance director. Sharif brings a wealth of experience in direct sales, e-commerce, and technology-driven solutions. In his new role, he will focus on crafting and executing strategies that drive impactful results for both brand promoters and customers.
With a strong background in launching initiatives that achieve measurable outcomes, Sharif has used artificial intelligence to enhance customer retention, achieved significant sales growth through scalable strategies, and developed innovative systems that optimize processes while empowering teams at all levels.
As he steps into this role, Sharif aims to lead transformative projects that prioritize innovation, growth, and simplicity. His vision involves building an integrated digital ecosystem that seamlessly connects branding, e-commerce, and field operations, per the company. By leveraging data and AI to create real-time, user-friendly tools, his strategy will enable brand promoters to focus on fostering authentic relationships and delivering value.
Sharif’s career spans diverse industries, including healthcare, where he cultivated a leadership style grounded in care and accountability. He is also the co-founder of Dayna’s Footprints, a nonprofit organization he established with his brother to provide children with the resources they need to succeed in school and beyond.
"I've always been passionate about bringing a tech-infused approach to industries that have traditionally relied solely on human connection," says Sharif. "I believe the two aren't just compatible—they're expected in today's digital-first world."
"What excites me most about joining Le-Vel is the opportunity to create something extraordinary as a team," Sharif adds. "Le-Vel's culture of grit, care for the field, and dedication to building a mighty team is what drew me here, and I'm honored to be part of this journey."
Jason Camper, founder and CEO of Le-Vel says, "Sharif brings an extraordinary range of talents, combined with the vision and empathy needed to truly connect with our Brand Promoters. His expertise, team-first mentality, and compassion to lift others up align perfectly with our values and mission, and we're thrilled to have him onboard as we enter this next chapter of growth."
