U.S. teens' beauty spend has risen 8% year-over-year to $339 in the Piper Sandler Companies' 47th semi-annual "Taking Stock With Teens" survey. This represents the highest spend recorded since spring 2018.
Read previous Piper Sandler teen survey results here.
- Dive deeper: Decoding Generation Alpha & Beauty
The survey results feature feedback from 6,020 teens with an average age of 16.1 years.
Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.
e.l.f. remains the top color cosmetic brand, jumping 16 points year-over-year to 38%; it also ranks in the top 10 skin care brands and beauty destinations among the teens surveyed.
According to the survey, 85% of teens prefer to shop in-store. Sephora is gaining on Ulta with these shoppers, but both have about 60% loyalty membership penetration among teens.
