💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now!
Ready to dive into the minds of beauty consumers? Jennifer Stansbury, co-founder of The Benchmarking Co., is bringing the heat with three must-see “Data Warmup” talks at Beauty Accelerate 2025. Packed with exclusive survey insights, these sessions will reveal what’s driving the future of beauty—from Gen Z to Gen X and even cosmetic packaging preferences. Here’s the lineup:
👉 Gen Z x Alpha's Beauty Attitudes
TikTok trends meet trailblazing tastes! Discover how these young, trend-savvy consumers are reshaping beauty standards and expectations. Bonus: Stick around for a fireside chat with Jessaline Orlansky from Bubble Skincare for an even deeper dive.
👉 Gen X's Beauty Attitudes
Timeless or generational? Stansbury breaks down what this high-spending, brand-loyal demographic wants from beauty brands—plus their biggest concerns. Don’t miss the follow-up panel with Laura Geller Beauty and All Golden for more on what makes Gen X tick.
👉 Consumer Attitudes Toward Cosmetic Packaging
Sustainability or standout design? Stansbury reveals what consumers really think about beauty packaging and how it shapes their decisions. This eye-opening session leads perfectly into “The Future of Beauty Innovation” presentation.
Whether you’re a brand, innovator, or just a beauty enthusiast, these talks are your ticket to understanding what’s next in the industry. Don’t miss Jennifer Stansbury at Beauty Accelerate 2025! 💄
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!
