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ICMAD After Hours Event on Leadership

Dec 1st, 2010

Dec 1st, 2010

Abby Penning

Valencia, CA, USA

California

North America

http://www.icmad.org

Phone:1-847-991-4499

Interesting Stories

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Sponsored

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Digital/E-commerce

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

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