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The Young Group @ Supply Side East

May 4th, 2011

May 4th, 2011

Jeff Falk

Secaucus, NJ, USA

New Jersey

North America

Trend Watch

Interesting Stories

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

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The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

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