Global Cosmetic Industry
  • Log In
  • Register
  • Facebook icon
  • Twitter X icon
  • LinkedIn icon
  • Instagram icon
  • Events
  • Calendar
  • Event Coverage
Topics
  • Packaging
  • Ingredients
  • Brands & Products
  • Leaders
  • Retail
  • Consumers & Markets
  • Multimedia
  • Events
  • Beauty Accelerate
  • Calendar
  • Event Coverage
  • Polls
Magazine
  • Advisory Board
  • Past Issues
  • Product Roundup
  • Subscribe
User Tools
  • Log In
  • Register
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
Facebook iconTwitter X icon LinkedIn iconInstagram icon
  1. Home
  2. Events
  3. Event Coverage

[photos] Small But Mighty: 2018 Indie Beauty Expo NYC

Aug 23rd, 2018
Eden Stuart

More than 240 brands exhibited at the 2018 Indie Beauty Expo, held Aug. 22-23, 2018 at New York City’s Pier 36.

Founded by Nader Naeymi-Rad and celebrity esthetician Jillian Wright, the event connects independent brands with buyers, press, consumers and potential investors.

Related: Inside the Indie Acquisitions

Brands included Jane Iredale, babo botanicals, Chella, Tokyomilk and cannabliss organic. For a full list of brands, visit indiebeautyexpo.com.  

Related: [podcast] Indie Beauty Expo Founders on Success, Stress and Originality (Part 1)

Interesting Stories
The brand, which markets natural and scent-forward soaps and body washes, deodorants, hair care, skin care, and other men’s grooming products, retails at Walmart and Costco, but has notably built a strong direct-to-consumer business.
Bath & Body
Unilever is Acquiring Dr. Squatch for $1.5B: Report
Amid the review of the company, Kenvue has brought in Kirk Perry as interim CEO, succeeding Thibaut Mongon, who has also exited the company's board.
Companies
Will Kenvue Sell Beauty Brands?
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Sponsored
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Happy Woman At Beach Big Floppy Hat Relaxed Sun Shining Adobe Stock 346761045
Sun Care
Proposed SAFE Sunscreen Standards Act Gives U.S. Consumers New Hope for Better Sun Protection
L'Oreal continues to snap up high-performing brands in key categories.
Hair Care
Why L'Oreal is Acquiring Color Wow
Bacteria on facial and underarm sites can enhance a sense of well-being.
Skin Care
This Skin Bacteria Boosts Mood and Well-being: New Research
In May 2025, Laura Geller Beauty expanded its Spackle Primer range with the release of the Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30 (price point: $38). Actor Fran Drescher is pictured here as the brand's spokesperson.
Sun Care
Outshining the Sun Care Competition: 10 Innovation Strategies
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
Sponsored
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
More in Event Coverage
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
Sponsored
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
SYMPARE MES is a sulphate-free anionic surfactant, made from plant source for use in the personal care categories. It delivers effective cleansing with gentle care and is listed in the CleanGredients database, meeting the EPA's Safer Choice Standard.
Jun 18th, 2025
'Resilience is everything,' says Cleverman founder Carlos Barreto. 'Building a brand, especially one that challenges category norms, requires thick skin, patience and a lot of pivoting.'
Hair Care
Cleverman: Revolutionizing Men's Grooming with Personalization and Confidence
"As an indie brand, you're both the underdog and the innovator. It takes creativity and grit to stand out, but it also gives you the freedom to write your own rules and build something truly meaningful."
Jun 9th, 2025
'Latinas in Beauty is a 501(c)(3) nonprofit dedicated to advancing Latina representation and equity across the beauty industry—from founders to C-suite professionals,' says Perez.
Consumers & Markets
Latinas in Beauty: Advancing Equity and Representation in the Beauty Industry
"Despite spending over $12 billion in 2024 and outspending peers by 30% on beauty products, Latinas represent less than 1% of C-suite leadership in beauty and founders receive less than 0.04% in funding," Perez explains.
Jun 3rd, 2025
'Kayura is a brand that aims to provide safe and effective skin care for people with sensitive skin,' says founder Kanan Patel.
Skin Care
Kayura: Ayurvedic Skin Care for Sensitive Skin
"I feel consumers are becoming very knowledgeable and vocal about what they want, and an indie brand can play an important role in creating products to answer these needs..."
Jun 3rd, 2025
'After working in the beauty and intimacy space for years, I realized there was a real need for products that help women feel good in their skin—without compromising on quality, ingredients and packaging,' says Mustone.
Bath & Body
HighOnLove: Empowering Women Through Luxurious Self-Care Essentials
"I wanted to create a brand that felt empowering, indulgent, and rooted in self-love, specifically for women."
Jun 3rd, 2025
'As a yoga instructor for many years, I spent countless hours coaching women who struggled with body image and age-related skin changes,' says Moffat.
Skin Care
Redefining Aging with Graydon Skincare: Superfood-Powered Solutions for Sensitive Skin
"As a yoga instructor for many years, I spent countless hours coaching women who struggled with body image and age-related skin changes."
Jun 2nd, 2025
'We believe skin transformation can be joyful, and this is an important ethos of the brand,' says Rao.
Skin Care
The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity
"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."
Jun 2nd, 2025
'Ki’olal is an intentional skin care brand rooted in the ancient wisdom of the Mayans, powerful Mexican botanicals, and modern botanical science,' says Jessica Treviño, the brand's founder and architect.
Skin Care
Ki’olal: Mayan Wisdom Meets Modern Skin Care Innovation
"Ki’olal offers the Sacred Sol and Luna Ceremonias—ritual skin care sets designed to detox, reset, balance, nourish, and protect the skin."
May 30th, 2025
'ONE Fragrance House is a luxury, unisex and intentionally crafted fragrance brand inspired by the belief that scent is an extension of identity and purpose,' says Shawn Pettieway, the brand's founder and CEO.
Fragrance/Home
ONE Fragrance House: Redefining Luxury Fragrances with Purpose and Individuality
"In the next 18 months, I plan to elevate ONE Fragrance House into more retail locations and cultural spaces while expanding our product line with more intentionally crafted fragrances."
May 30th, 2025
Lasio was founded in New York in the early 2000s by Latina entrepreneur Nadine Ramos, introducing one of the first professional keratin treatments designed for all hair types.
Hair Care
From Vision to Victory: Lessons on Resilience from Lasio's Founder
"Building a brand takes vision, but sustaining it requires grit."
May 29th, 2025
Chemyunion 500x500 Rev
Bath & Body
Ecoffea Citrus: Redefining Neck and Décolleté Care
May 27th, 2025
Global Cosmetic Industry
Facebook iconTwitter X icon LinkedIn iconInstagram icon
© 2025 Allured Business Media. All rights reserved.
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
  • Site Map