These are the Finalists for the 2019 Indie Beauty Innovator Awards


The Independent Cosmetic Manufacturers and Distributors association (ICMAD) has announced the finalists for the annual Indie Beauty Innovator (IBI) Awards.

The awards recognize innovation across product development, brand stewardship and overall talent in the beauty industry. Submissions were reviewed by an independent panel of industry experts across media, retail, product development, design and packaging sectors. They included:

Winners will be announced at the Indie Beauty Innovators Awards event, to be held July 29, 2019 at The Four Seasons Hotel in Las Vegas. Along with recognition at the awards ceremony, winners will receive access to the Beauty Innovator Award Seal, to be used across their communications. The winner of the Green Innovator Brand of the Year will be featured in clean beauty retailer Credo (the runner-up will have the opportunity to meet one-on-one with the Credo merchant team).

Related: ICMAD Expert Panel: Innovation in a Fast & Crowded Beauty Market

The 2019 finalists are:


  • World Wide Packaging, Beautyblender Queen
  • NuFace, Fix Line Smoothing Device
  • Nutrafol, Core for Women Plus

Bath & Body

  • Queen V, Rub Me the Right Way
  • Sway, The Complete Underarm Detox Kit
  • Tiffany Andersen Brands, Cell Salt Detox Bath Soak


  • OSEA, Vagus Nerve Oil
  • Raw Spirit INC, Wild Spirit Discovery Set
  • WEN Hair & Body Care by Chaz Dean, Strength Eau de Parfum

Innovator Brand of the Year

Vote for the winner here.

  • Geltor INC
  • NuFace
  • Virtue Labs

Hair Care

  • Grande, GrandeHAiR Rejuvenation Serum
  • Virtue Labs, Virtue ColorKick
  • World Wide Packaging, Living Proof Dry Scalp Treatment


  • Beautyblender, BOUNC Liquid Whipped Longwear Foundation
  • Iredale Cosmetics Inc., Triple Luxe Long Lasting Naturally Moist Lipstick
  • Sara Happ Inc., Sara Happ Sweet Dreams Lip Kit


  • Caldera + Lab, The Good
  • Distil Skincare LLC (AO Skincare), 6000x Elemental Screen with SPF 30
  • Rascal, Ponce’s Eye Cream

Skin Care

  • Novare Beauty LLC, Kiss Your Cravings Behind
  • Skinbuzz, Bee Safe Organic Mineral Sunscreen SPF 30
  • SPF Ventures LLC, Brush On Block Protective Lip Oil SPF 32

Green Innovator Brand of the Year

  • Distil Skincare LLC (AO Skincare)
  • Kudarat INC
  • Little Green

Charitable Company

  • Earthly Body
  • Handcrafted Honey Bee LLC (Smarty Pits)
  • MONAT Global

Entrepreneur of the Year

Vote for the winner here.

  • Alee Cao of Cao Cosmetics
  • Alicia Grande of Grande
  • Carolyn Aronson of It’s A 10 Haircare
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