K18 Launches Damage Shield Protective Conditioner

K18's newest launch is a nourishing conditioner that acts as a shield against daily damage—helping to maintain hair health and improve smoothness and shine.
K18's newest launch is a nourishing conditioner that acts as a shield against daily damage—helping to maintain hair health and improve smoothness and shine.
Courtesy of K18

Introducing K18 DAMAGE SHIELD protective conditioner: This is more than just a conditioner. This is hair’s first defense against damage.

This nourishing conditioner acts as a shield against daily damage—helping to maintain hair health and improve smoothness and shine. 

Fortifies, softens and detangles hair while helping to protect against damage from daily mechanical styling, UV-rays and environmental stressors, while the K18PEPTIDE helps to replenish hair from damage that occurs during washing.

  • Defends against damage: Shields against UV rays, environmental aggressors, and daily styling damage until your next wash (studied up to 3 days)
  • Maintains hair health: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage. Replenishes protein lost during washing.
  • Prevents color-fade while enhancing shine: pH-optimized formula minimizes excess cuticle swelling during washing and protects against oxidative damage, which can accelerate color loss and dull hair
  • Softens, smooths and detangles: without film-forming silicones or waxes that can build up over time, weighing hair down

Just like you wouldn’t go out without sunscreen or a moisturizer on your skin, you need daily protection for your hair. Hair is constantly exposed to damage-causing aggressors—like mechanical styling, think: brushing, harmful UV rays, and environmental factors, like pollution. These aggressors can cause breakage, frizz, and dull hair color.

To use:

After shampooing with the pH maintenance shampoo, squeeze out excess water and apply a small amount from mid-lengths to ends. Rinse thoroughly. For added conditioning, wait 1-3 minutes.

K18 DAMAGE SHIELD protective conditioner is now available on K18's website and at Sephora. 

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