Dash HudsonArticles & NewsSkin CareThe Top 3 Aesthetic Skin Care Trends on InstagramSkin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.Digital/E-commerceUnderstanding Social ROI in the Beauty IndustrySmart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.
