The definitive guide to how and what beauty brands should be measuring on social media for success.
There’s been a radical shift in the beauty industry since social media entered our orbit. Today’s smart beauty brands are investing in social visual storytelling to create deeper bonds with consumers, and leaders are connecting with active fans by enabling moments of social shareability. Success comes by way of engaging fans through beautiful owned imagery, organic user-generated content and tactical influencer marketing.
Dash Hudson dives into the KPIs beauty brands should care about, and how to measure them without spending hours poring over spreadsheets and crunching numbers.
In this guide you will learn:
- The four key attributes to keep tabs on for the most effective visual social media marketing;
- The importance of visual communication for millennial consumers;
- The five core KPIs for any social media marketing effort; and
- Real-life examples and industry snapshots showing which brands are on top of their visual social game.
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