Symrise announced the launch of Mindera Euca, a patented, plant-based product protection technology for rinse-off applications. This ingredient will join the Mindera product lineup, which is focused on multifunctional broad-spectrum protection across product categories.
According to the company’s press release, Mindera Euca (INCI pending: Piperitone) is a 100% plant-based ingredient that boosts foam quality and volume. Further, the ingredient can boost product protection across a broad pH range, allowing formulation flexibility.
“Consumers want rinse-off routines that feel great and fit busy lives,” said Advika Juliet, global product manager of product protection. “Sensorial performance plays a key role, especially with consumers increasingly looking for restorative, wellness-led experiences in their personal care routines. As people continue to seek natural, responsible solutions, Mindera Euca can support rinse-off formulators to address these demands. Our innovative Mindera technology offers customers natural, high-performing solutions, opening opportunities for brands in all product categories.”
This marks the fifth addition to Symrise’s Mindera platform, which relies on plant-based ingredients to deliver safety, performance and premium customer experience.
