Spectra Colors, a New Jersey-based supplier of dyes, colorants and related services, tracks the trending colors at any given moment. Most recently, it has identified three trending tones:
- D&C Red 28 in pharmaceutical products
- D&C Red 33 in hair care
- FD&C Blue 1 in hair care, gummy supplements, pharma and food
“Color trends in marketing and product design, especially those utilizing FDA-approved dyes, shift seasonally to align with consumer expectations and functional performance needs,” explains Alexis Capik, president of Spectra Colors Corp. “In marketing, leveraging these trends is crucial for maintaining relevance and appeal.”
She continues, “Bright fluorescent colors, for instance, tend to appeal to a younger generation, resonating with their preference for vibrant and energetic aesthetics. These colors are often associated with modernity and innovation, making them ideal for products targeting a youthful audience.”
Capik adds, “On the other hand, bold, deep colors convey a sense of sophistication and reliability, appealing to more mature consumers who value elegance and timelessness. These hues are perfect for products that aim to project a premium, high-quality image.”
